BLACK - Black represents evil, darkness, night, and despair. It's the color used to convey certainty and authority, and when used in opposition with white, it's a symbol of the eternal struggle between day and night, good and evil, and right and wrong.
WHITE - White represents purity or innocence. ... Some of the positive meanings that white can convey include cleanliness, freshness, and simplicity. The color whiteoften seems like a blank slate, symbolizing a new beginning or a fresh start.
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